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Makro defends itself against pubco criticismMakro defends itself against pubco criticismWholesaler dismisses concerns it's campaign encourages tie-breaking Wholesaler Makro has defended itself over concerns its campaign to attract more licensee customers is encouraging tied pubs to break their agreement. Makro’s Love the Pub initiative, launched in November, urges publicans to compare the prices they pay for products with its current wholesale offers on drinks, snacks and cleaning products. But Allard Sjollema, Makro’s food buying director, said he was “surprised” by a “negative reaction” from “a couple of pub companies” over concerns it is enticing tenants and lessees to breach their tie. “We would never encourage landlords to break their contract, but as pubs are tied in at many different levels, we would urge, where possible, that they look around for the best deals available to see what they can save,” he added. “We strongly believe that we should all be working together during this tough economic time to help our pubs survive and we would welcome a collaborative approach with the pub companies.” The wholesaler says the campaign website – www.makrolovethepub.co.uk, which features a cost savings calculator – has already received 7,000 hits. The campaign magazine features a headline on the front saying “We could save your pub £27,526”. However the tables inside show how much Makro offers drinks at wholesale compared to the prices Punch Taverns, Enterprise Inns and Matthew Clark supply them to licensees for. |